In CTRwow there are two first-rate features that users can take advantage of to perform Split Testing:
The Funnels section
The Split Tests section.
Split Test Feature vs Funnel Builder
The difference between this new feature and the Funnel builder is how we control and split the traffic.
In the Funnel Builder, the user can control the traffic from the funnel URL by setting up the test with the funnel URL from the beginning.
The Split Tests feature allows users to set any page to control the traffic. Thus, they can inject the test into any page which is already live with traffic.
For more information about each one of them, please check the following helpdesk article: