On this page will be explained the topics below:
- What is the Facebook Server-to-server Conversion Postbacks feature about?
- How to set up Facebook Server-to-server Conversion Postbacks feature in CTRwow
What is the Facebook Server-to-server Conversion Postbacks feature about?
The Facebook Server-to-server Conversion Postbacks is a tool that enables the sending of web events from the CTRwow servers to Facebook servers. It catches specific customers' actions on the web pages, with the goal of providing leading data for the user’s future Facebook ad campaigns.
What is a postback URL?
A postback URL is a URL that is used to pass information about conversions.
How a postback URL works?
The way that Postback URLs track conversion is by adding parameters to the URL that are called whenever a conversion takes place, and this data is then passed to Facebook.
For instance, the Source URL and Click ID are data passed to Facebook.
How to set up Facebook Server-to-server Conversion Postbacks feature in CTRwow
Please follow the below instructions to configure the Facebook Server-to-server Conversion Postbacks in your CTRwow account.
1. Set up the Facebook Server-to-server Conversion Postbacks in the Save Settings section
Log in to your CTRwow account, go to the left side menu, scroll down and click MANAGE
Select Save Settings and scroll down the page till the Server-to-server Conversion Postbacks
Check the Facebook box and then fill the three fields with your Postbacks account details, such as:
- Pixel ID
- Access Token
Once finished, just click on the Update button at the bottom of the page.
2. Set up the Postbacks section in the Page Settings tab
Once the user’s Facebook account details have been included in CTRwow, as per the above instructions, then on each Page Settings tab the user will also have available the Postbacks section to add:
The Affiliate Network: on this field, users should select the Facebook
and the below extra parameters will be added to the page URL
Once both fields have been filled out, the user should click on the Update button at the bottom of the tab.
The system will send conversion immediately to Facebook but on the Facebook side, it takes between 20 and 30 mins to show it on the report.
Where to find the Page Settings tab
To locate your Page Settings tab, please follow the below steps:
3. Publish or republish the Page
After setting the Postback Facebook account details in the Save Settings section, as per point 1, and then selecting the Facebook option on the Page Settings, as per point 2, the user should publish or republish the page to start tracking data on the page.
Once the page is published, the user is able to select which URL to check, having an option to select the Facebook link (see below example):