On this page, the below topics will be covered:
What is the Traffic Source section (Analytics) about?
In the Traffic Source section, under ANALYTICS, each user is able to check his/her own funnels' performance according to the Traffic Source that was added to them.
For more information on how to include a Traffic Source in CTRwow and add it to the funnels, please check the helpdesk article: The Traffic Sources section & how to add a new Traffic Source
Where the Traffic Source section (Analytics) is located?
From CTRwow DASHBOARD, go to your left side menu and click on ANALYTICS
Then click on Traffic Source
What is on the Traffic Source page (Analytics)
On the Traffic Source page (Analytics), users can check the performance of their funnels by checking the multiple metrics available:
The number of users landing on the page based on 30-minute cookie.
The number of page loads.
Number of clicks on the CTA buttons.
The number of conversions of CHECKOUT or UPSELL pages. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.
Unit quantity of order
Average Unit Sold
Unit Sold / Conversions
Revenue = Sum of Order Values
CTR (Click-through Rate)
The percentage of users who click on CTA buttons to go to the next page.
Formula: CTR = Clicks / Views
CVR = Conversions / Views
AOV (Average Order Value)
AOV = Revenue / Conversions
The number of unique visitors who have landed on the page at least one time.
The number of unique visitors who came back to the page after the first time.
Users can also filter data based on the timezone, or a specific date range
Furthermore, by clicking the + New Traffic Source icon, on the top right side of the page, a new traffic source can be added to CTRwow
the + New Traffic Source tab will pop up, and the user should just fill it with the Traffic Source details
How to add or remove Metrics
On the Traffic Source page, go to the top right side and click on METRICS and a scroll-down menu will be shown, and you can tick or uncheck as many metrics as you need to