On this page, the below topics will be covered:
What is the Funnels section (Analytics) about?
In the Funnels section, under ANALYTICS, users are able to check the performance of the funnels built in the BUILD>Funnels section.
Where the Funnels section (Analytics) is located?
From CTRwow DASHBOARD, go to your left side menu and click on ANALYTICS
Then click on Funnels
What is on the Funnels page (Analytics)
On the Funnels page (Analytics), users can check the performance of their funnels by checking the multiple metrics available:
The number of users landing on the funnel or each node through the funnel URL.
The number of page loads of each node in the funnel when going through the funnel URL.
The number of clicks on the CTA buttons in the funnel node.
The number of conversions of OFFER nodes. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.
Unit quantity of order
Average Unit Sold
Average unit sold in main orders.
Unit Sold / Conversions
If Funnel is Internal Offers
If Funnel is Affiliate Offers
Default is Internal Offers
CTR (Click-through Rate)
The percentage of users who click on CTA buttons to go to the next node.
Formula: CTR = Clicks / Views
CVR = Conversions / Views
Specifically in CTRwow, CVR refers to CVRc (Conversion Rate by Clicks)
EPV (Earn Per Visit)
EPV = Revenue / Visits
AOV (Average Order Value)
AOV = Revenue / Conversions
EPC (Earn Per Click)
EPC = Revenue / Views
Cost = Cost of funnel or traffic source x Visits
Order of priority:
Quantity of upsells sold in the flow.
Average Upsell Sold
Average upsells bought per conversion
Upsell Sold / Conversions
Users can filter data based on the timezone, or a specific date range
as well as by typing the Funnel Name or the Traffic Source in the search bar (see below example)
Furthermore, by clicking the i icon, on the side of the funnel name
a small tab will pop up showing more details about the specific website or funnel (see the below example)
How to add or remove Metrics
On the Funnels page, go to the top right side and click on METRICS and a scroll down menu will be shown, and you can tick or uncheck as much metrics as you need to
The Funnel Tracking Scripts
When a user publishes the funnel, CTRwow automatically adds the Funnel Tracking Scripts to its page, so data can be collected.
However, the script is included ONLY when needed in order to improve pages performance, and for this reason, to publish a funnel an Alert pops up, informing the user that by publishing the funnel, the CTRwow funnel tracking script will be applied to the page in order to track its performance