On this page, the below topics are explained:
What is a Funnel Split Test
Split testing is a marketing tactic that helps determine what web design, messaging, or other web page aspects get the best conversion rates.
The most common device to split test is a landing page. The Split Test works by creating two different types of landing pages — one slightly different in content from the other — and track which one gains more conversions.
The differences between the landing pages should be minimum, so you can determine what is keeping your customers on the page or bouncing them off the page.
An example of what the Split test Page looks like:
With CTRwow you have the ability to create funnels very quickly with advanced split testing capabilities.
Watch the video tutorial below and follow the step-by-step guidelines to create your first funnel.
How to create a funnel step-by-step
In From CTRwow DASHBOARD, go to the left side menu and click on BUILD
Then click on FUNNEL
And then, please click on the + New FUNNEL button
The Create New Funnel tab will pop up, which has to be filled
On the Create New Funnel tab, you have three parts:
1) Funnel Settings: users can add:
The Description of your Funnel
Set the Funnel Permission as Private or Company
Set the Default Cost per Entrance
2) Traffic Source Settings: users need to include the Traffic Source of your Funnel and the cost of it
3) External Traffic: is referring to any external web page (not built-in CTRwow) that you linked to your website and for which we don’t have any tracking unless we can add the external tracking script.
Once the new Funnel is created, the system will automatically redirect you to the Funnel Split Test page, where you can add the Lander page and linked it to the Offer page.
How to add pages and offers into the funnel
To add a Landing page, a Rotator, Condition Splitter or an Offer page you need to click with the right button of the mouse on the page, and a scroll down menu will pop up
Select the element you want to add such as Landing page, Rotator, Condition Splitter, or an Offer page
Then please fill the tab with your element with its details
and choose the page or the offer by clicking on the Lander or Offer field (see below example)
Or add an external offer or landing page to the funnel by clicking on the + Add new external page button and filling the external page details into the tab
How to check the performance of your Funnels and Split Test
To check the results of your Split Test, please go either on the DASHBOARD
or in the ANALYTICS section> Funnels