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The Traffic Source section (Analytics)

On this page, the below topics will be covered:

What is the Traffic Source section (Analytics) about?

In the Traffic Source section, under ANALYTICS, each user is able to check his/her own funnels' performance according to the Traffic Source that was added to them.

For more information on how to include a Traffic Source in CTRwow and add it to the funnels, please check the helpdesk article: The Traffic Sources section & how to add a new Traffic Source

Where the Traffic Source section (Analytics) is located?

  1. From CTRwow DASHBOARD, go to your left side menu and click on ANALYTICS

  2. Then click on Traffic Source

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What is on the Traffic Source page (Analytics)

On the Traffic Source page (Analytics), users can check the performance of their funnels by checking the multiple metrics available:

Metric Name

Description

Visits

The number of users landing on the page based on 30-minute cookie.

Views

The number of page loads.

Click-Thrus

Number of clicks on the CTA buttons.

  • On CTA button rows, it’s the clicks of a single CTA.

  • On page rows, it’s the total clicks of all CTAs on the page.

  • On-site rows, it’s the total clicks of all pages.

Conv. (Conversions)

The number of conversions of CHECKOUT or UPSELL pages. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.

Unit Sold

Unit quantity of order

  • On page rows, display total quantity customers purchased on checkout or upsell pages.

  • On-site row, display total quantity customers purchased on all checkout and upsell pages within the site.

Average Unit Sold

Unit Sold / Conversions

Revenue

Revenue = Sum of Order Values

  • On page rows: Calculate for checkout and upsell pages.

  • On site rows: Sum of child pages.

CTR (Click-through Rate)

The percentage of users who click on CTA buttons to go to the next page.

Formula: CTR = Clicks / Views

  • On CTA button rows: CTR = Number of Clicks on that specific CTA button / Number of Views on the page.

  • On page rows: CTR = Total number of Clicks on all CTA buttons / Number of Views on the page.

  • On-site rows: N/A

CVR

CVR = Conversions / Views

AOV (Average Order Value)

AOV = Revenue / Conversions

Unique Visitors

The number of unique visitors who have landed on the page at least one time.

Returning Visitors

The number of unique visitors who came back to the page after the first time.

Users can also filter data based on the timezone, or a specific date range

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Furthermore, by clicking the + New Traffic Source icon, on the top right side of the page, a new traffic source can be added to CTRwow

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the + New Traffic Source tab will pop up, and the user should just fill it with the Traffic Source details

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How to add or remove Metrics

On the Traffic Source page, go to the top right side and click on METRICS and a scroll-down menu will be shown, and you can tick or uncheck as many metrics as you need to

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Related articles

The Heatmaps section (Analytics) The Metrics in the Analytics section The Metrics in the Dashboard The Websites section (Analytics) The Behavior Flow section The Affiliates IDs section (Analytics)
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