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The Affiliates IDs section (Analytics)

On this page, the below topics will be covered:

What is the Affiliates IDs section (Analytics) about?

In the Affiliates IDs section, under ANALYTICS, each affiliate is able to check his/her own pages' performance if they have added their Affiliate ID to the pages they have been working on.

For more information on how to include your affiliate ID in CTRwow and add it to your pages, please check the helpdesk article: The Affiliate IDs section & how to include a new Affiliate ID.

Where the Affiliates IDs section (Analytics) is located?

  1. From CTRwow DASHBOARD, go to your left side menu and click on ANALYTICS

  2. Then click on Affiliates IDs

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What is on the Affiliates IDs page (Analytics)

On the Affiliates IDs page (Analytics), users can check the performance of their funnels by checking the multiple metrics available:

Metric Name

Description

Visits

The number of users landing on the page based on 30-minute cookie.

Views

The number of page loads.

Click-Thrus

Number of clicks on the CTA buttons.

  • On CTA button rows, it’s the clicks of a single CTA.

  • On page rows, it’s the total clicks of all CTAs on the page.

  • On-site rows, it’s the total clicks of all pages.

Conv. (Conversions)

The number of conversions of CHECKOUT or UPSELL pages. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.

Unit Sold

Unit quantity of order

  • On page rows, display total quantity customers purchased on checkout or upsell pages.

  • On-site row, display total quantity customers purchased on all checkout and upsell pages within the site.

Average Unit Sold

Unit Sold / Conversions

Revenue

Revenue = Sum of Order Values

  • On page rows: Calculate for checkout and upsell pages.

  • On site rows: Sum of child pages.

CTR (Click-through Rate)

The percentage of users who click on CTA buttons to go to the next page.

Formula: CTR = Clicks / Views

  • On CTA button rows: CTR = Number of Clicks on that specific CTA button / Number of Views on the page.

  • On page rows: CTR = Total number of Clicks on all CTA buttons / Number of Views on the page.

  • On-site rows: N/A

CVR

CVR = Conversions / Views

AOV (Average Order Value)

AOV = Revenue / Conversions

Unique Visitors

The number of unique visitors who have landed on the page at least one time.

Returning Visitors

The number of unique visitors who came back to the page after the first time.

Users can filter data based on the timezone, or a specific date range

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Furthermore, by clicking the i icon, on the side of the Affiliate name

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a small tab will pop up showing more details about the specific website or funnel (see the below example)

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How to add or remove Metrics

On the Affiliates IDs page, go to the top right side and click on METRICS and a scroll down menu will be shown, and you can tick or uncheck as much metrics as you need to

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Related articles

The Heatmaps section (Analytics) The Metrics in the Analytics section The Metrics in the Dashboard The Websites section (Analytics) The Behavior Flow section The Traffic Source section (Analytics)
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