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1. Getting Started with the Campaign set up

On this page are provided the below topics:


Introduction

The Shopify Store is an e-commerce platform where users can build their own online store and establish their online presence.

Some of the steps that users should do, when building their Shopify Store, are:

  • adding their products

  • setting prices, discounts, and taxes

  • defining their marketing strategies and building campaigns

  • etc

The CTRwow app is a unique Sale Channel that applies the effectiveness of the DFO sales model, based on funnels, inside Shopify.

Hence, Shopify’s users can benefit from DFO’s successful marketing solutions in which users can create and shape their own campaigns as per their needs, still using the products, prices, and taxes previously configured in their Shopify store.

**Please note that the sales/orders made through the CTRwow campaigns are recorded inside the user’s Shopify stores.

Building a campaign has never been so easy, however prior to starting a new funnel, the Shopify user should have already configured the below prerequisites inside his/her Shopify account.

Prerequisites:

  • adding their products

  • setting prices, discounts, and taxes

Once the above is ready, then let’s start building a new campaign in the CTRwow app.

Creating a new Campaign

  1. Log into the Shopify account

  2. Go to the left side menu, scroll down to the SALES CHANNELS section and click on the CTRwow app, the app is opening on the right side of the page

  3. Click on the New Campaign button and the page with the new campaign settings will open

  4. Users can start customizing their new Campaign. For more information, please refer to the helpdesk article: The CAMPAIGN DETAILS Section

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