Visits

The number of users landing on the page based on 30-minute cookie.

Views

The number of page loads.

Click-Thrus

Number of clicks on the CTA buttons.

• On CTA button rows, it’s the clicks of a single CTA.

• On page rows, it’s the total clicks of all CTAs on the page.

• On-site rows, it’s the total clicks of all pages.

Conv. (Conversions)

The number of conversions of CHECKOUT or UPSELL pages. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.

Unit Sold

Unit quantity of order

• On page rows, display total quantity customers purchased on checkout or upsell pages.

• On-site row, display total quantity customers purchased on all checkout and upsell pages within the site.

Average Unit Sold

Unit Sold / Conversions

Revenue

Revenue = Sum of Order Values

• On page rows: Calculate for checkout and upsell pages.

• On site rows: Sum of child pages.

CTR (Click-through Rate)

The percentage of users who click on CTA buttons to go to the next page.

Formula: CTR = Clicks / Views

• On CTA button rows: CTR = Number of Clicks on that specific CTA button / Number of Views on the page.

• On page rows: CTR = Total number of Clicks on all CTA buttons / Number of Views on the page.

• On-site rows: N/A

CVR

CVR = Conversions / Views

AOV (Average Order Value)

AOV = Revenue / Conversions

Unique Visitors

The number of unique visitors who have landed on the page at least one time.

Returning Visitors

The number of unique visitors who came back to the page after the first time.

Visits

The number of users landing on the funnel or each node through the funnel URL.

Views

The number of page loads of each node in the funnel when going through the funnel URL.

Click-Thrus

The number of clicks on the CTA buttons in the funnel node.

• On funnel node rows, it’s the total clicks of all CTAs on the node.

• On funnel rows, it’s the total clicks of all the nodes.

Conversions

The number of conversions of OFFER nodes. A conversion is confirmed and fired when the user completes the payment for an order and lands on the next page.

Unit Sold

Unit quantity of order

• On offer page rows, display total quantity customer purchased on offer page.

• On funnel row, display total quantity customer purchased on all offers pages within the site.

Average Unit Sold

Average unit sold in main orders.

Unit Sold / Conversions

Revenue

If Funnel is Internal Offers

• Revenue = Sum of Order Values, including upsells.

If Funnel is Affiliate Offers

• Revenue = Conversions x Payout of the Offer

Default is Internal Offers

CTR (Click-through Rate)

The percentage of users who click on CTA buttons to go to the next node.

Formula: CTR = Clicks / Views

• On funnel node rows: CTR = Total number of Clicks on all CTA buttons / Number of Views on the page.

• On funnel rows: N/A

CVR

CVR = Conversions / Views

Specifically in CTRwow, CVR refers to CVRc (Conversion Rate by Clicks)

EPV (Earn Per Visit)

EPV = Revenue / Visits

AOV (Average Order Value)

AOV = Revenue / Conversions

EPC (Earn Per Click)

EPC = Revenue / Views

Cost

Cost = Cost of funnel or traffic source x Visits

Order of priority:

• Cost of Traffic Source

• Default Cost of Funnel

• Default Cost of Traffic Source

Upsell Sold

Quantity of upsells sold in the flow.

• On offer page rows, display total quantity of upsells customer purchased on all upsell pages come after the offer.

• On funnel row, sum of offer page rows.

Average Upsell Sold

Average upsells bought per conversion

Upsell Sold / Conversions