How can Customer
Care help you?

The Campaigns section & how to set up a campaign

See below all topics explained on this page:


What is this section for

In this section, users can create and edit the campaign to sell their product(s).

Additionally, once the campaign has been built, by linking it to the checkout or upsell page, it will enable all checkouts, products, and payments feature so the page is ready to accept transactions from the customers.

How to create a new campaign

Please follow the below steps to create your new campaign.

  1. Go to the left side menu and click on SET UP and then Campaigns

  2. From the campaign page, you can click on + New Campaign button on the top right of the page

  3. And you’ll be redirected to the CAMPAIGN SET UP page

  4. On the campaign, the user needs to fill the below fields.

Filling the Campaign fields

Campaign Name

User needs to add the name of their new campaign

Default Language

In the Default Language, users should select one of the languages from the drop-down menu (see below example)

Internal Campaign Name

This is an optional field that can be filled with the name of the related Internal Campaign

Parent Campaign Name

This is an optional field that can be filled with the name of the related Parent Campaign if available.

Products

The Products for your campaign can be easily added using this area.


Set up the Product to the Campaign

To add the product, click on the +Add Product button

and fill in the details, such as the below.

A. Sale Type

The Sale Type the user should choose one of the three sales-type by which his/her products will be sold

1. Continuity: this sale type refers to subscriptions. For instance, the customer will receive a monthly charge, after which the product is shipped.

2. Hard Sale: this is a one-time sale, paid when the purchase is made

3. Installments: one-time sale, paid through XX number of installments

B. Sales Model

The Sale Model defines, according to the Sale Type chosen by the user, the overall approach to selling.
For example:

  • By choosing the sale type Hard Sale

  • The user has the below list of sales models that he/she can choose from (see the below image example)


C. Product Name

Once this has been set, the user can:

  1. Select one of the products already available, by choosing it from the list displayed on the drop-down menu
    **Please note that Products and Packages can be also easily created using the Products section.
    For more information about this, please check this Helpdesk article: The Products section and how to set up Single Products or Products Packages

  2. Create a new product or package, by clicking on the Create Product button

and just filling in the product details, on the Create New Product tab:

or create a Package

Once done, click on the Save button, and the product will be saved and added to the campaign

D. Shipping

On the Shipping field, the user can select one of the Shipping methods available from the drop-down menu

E. Save the product in the campaign

Click on the checkmark icon, on the right side of the product section, to save the product in the campaign

F. To Delete a product from the campaign

Click on the bin icon, on the right side of the product section, to delete the product from the campaign


G. To Edit the Product

Click on the Edit icon on the top right of the product to enable the editing

When the updates have been made, click on Save


Upsells & how to add upsell(s) to the campaign

In the Upsells section, the user can add the campaign for each upsell.

  • Please note that for each product that users want to sell as upsell, a new campaign has to be created for it.

  • Each one of the upsells campaigns needs to be added to this section, of the main campaign, in order to create the flow of the funnel.

  • In other words, after purchasing the main product, the customer will go through each upsell, following the hierarchy set on the campaign, if more than one upsell is included (see below example):

Furthermore, if the user would like to move an upsell and set it right before or after another one, just use the clickable actions button on the right side of each campaign (see the below example):

Or to delete the upsell from the campaign, just click the Trash icon as per the below image:


Payment Providers

On the Payment Providers section, users can select the payment provider set up, from the drop-down menu

and then add the MIDs which has been configured under the specific payment provider

Once the campaign is ready, click on the Create button to save it

How to edit a campaign

To edit a campaign, follow the below steps.

  1. Go to the SET UP section and then Campaigns

  2. From the list of campaigns, the user needs to hover the mouse on the one that would like to edit and click on the Actions button on the right side of the campaign

  3. From the drop-down menu, select Edit, and the user will be redirected to the Settings page of the campaign

  4. Once all necessary amends have been done, just scroll down and click on the Update button at the bottom of the page

How to delete a campaign

To delete a campaign, follow the below steps.

  1. Go to the SET UP section and then Campaigns

  2. From the list of campaigns, the user needs to hover the mouse on the one that would like to delete and click on the Actions button on the right side of the campaign

  3. From the drop-down menu, hit on delete

How to duplicate a campaign

To duplicate a campaign, follow the below steps.

  1. Go to the SET UP section and then Campaigns

  2. From the list of campaigns, the user needs to hover the mouse on the one that would like to duplicate and click on the Actions button on the right side of the campaign

  3. Then from the drop-down menu, hit on duplicate

  4. The user is then redirected to the new Campaign Settings page where it can be edited

  5. Once all is set up, just click on the duplicate button at the bottom of the page

How to link your campaign to a checkout or upsell page

Linking a campaign to your checkout or upsell page means enabling the page payment feature. Put differently, when the customer is on your page and decides to buy the product, he/she will be able to successfully pay and place the order.

To link a campaign to a checkout or an upsell page, please follow the below instructions.

  1. Go to the left side menu and click on BUILD and then Websites

  2. The user should then hover the mouse on the website, where the campaigns need to be added, and click on the Preview icon

  3. Once all pages of the websites have been previewed, hover the mouse on the checkout or upsell page and click on the Actions button in the top right corner of the page and click on Settings

  4. From the Checkout/Upsell page settings, lock the page

  5. Then scroll down and on the field Campaign, just select the campaign from the drop-down list

  6. Hit on the Update & Unlock button at the bottom of the Page Settings tab
    **Please note that if the campaign has just been created and is still in PENDING STATUS, please follow the next topic to activate it. Otherwise, just go for point 7.

  7. At last, republish the page where the campaign has just been added

How to activate a campaign - Active with Traffic

In order to activate your new campaign, follow the below steps.

  1. Add your campaign to your checkout or upsell page, to know how to do it, please check the previous topic on this page: How to link your campaign to a checkout or upsell page

  2. On the same website of your checkout page, create another three pages, one for Success, one for Decline orders, and one as the order confirmation or Thank You Page.
    The customer is redirected to Success or Decline page, after submitting the payment to place the order. Moreover, once the transaction has been loaded, at the end of the funnel the customer will see the Order Confirmation or Thank You Page with the order details.
    To add these pages, to the website, just click on the +Add New Page button, which is on the left side menu inside the Page Builder, and if you select Template


    and type on the search bar Success

    then Decline

    and Confirm, that there are already preset templates ready for this purpose

  3. Once the campaign has been added in the checkout/upsell page settings, to activate the campaign itself and to effectively enable the payments to feature on the page, the page needs to be published.

  4. Hence, hover the mouse again on the website and click on the Actions button

  5. From the drop-down menu, click Publish and the Publish Settings will pop up

  6. On the tab, the user needs to select the pages to publish, which should include:
    - The Checkout with the campaign
    - The Upsells (if available) each one of them linked to its own campaign
    - The Success and Decline page
    - The Confirmation or Thank You page

     

  7. Then select the Location (the Host Service where the page is going to be published)

     

    Or add your host by clicking on the Add New Host

    Fill in the host details on the tab

     

  8. And then switch to ON the Activate CRM campaigns and update required URLs - by doing, the user activates the campaign by adding the page URL to it

     

  9. Click on the Next button and then confirm the actions


Do I want to activate the campaign in the CRM when I publish? Do I do this every time?

  • This is only required when:

    • The campaign is being used for the first time

    • When you publish to a different host and need to update the campaigns to the new URLs

  • To do this, you will turn on “Activate CRM campaigns and update required emails” in the first new publish
    712602db-6443-45b2-8a5b-a6ecc8d2f090.png

  • If your page has already been published and you are only publishing new changes to the same host and/or domain, you may leave it unchecked
    3cc8b052-7237-4f28-adb1-8328314e1f93.png

Can't find your answer here? Contact Us